February 9, 2011 (North Andover, MA) - InstallerNet announced today that it has partnered with Ingram Micro to expand the OnStar distribution channel to include independently-owned retailers of mobile electronics products and installation. InstallerNet members in good standing and that have maintained a strong customer service rating are pre-approved to become an Authorized OnStar Reseller and receive a free OnStar interactive display for their store.
"We wanted to make sure that only the best mobile electronics installers would represent the OnStar products during the initial launch this spring" stated Michael Crouse, Senior Manager, Strategic Business for Ingram Micro. "InstallerNet's members are rated on actual consumer satisfaction surveys and are therefore a true indicator of the retailer's ability to deliver customer satisfaction".
Ingram Micro is the exclusive master distributor for the OnStar retail product. This relationship will complement the 1,600 locations already authorized by OnStar; and is projected to expand the total number of points-of-purchase to over 3,000 nationwide at launch.
"We are very excited to support Ingram Micro and OnStar by inviting key members of our Network which will enhance OnStar's distribution channel and make the product more accessible to more consumers" said Tony Frangiosa, InstallerNet's CEO.
The new OnStar product is positioned to provide a significant boost to the overall aftermarket Mobile Electronic Industry and will provide new incremental growth opportunities, as well as increased customer traffic for Independent Dealers. OnStar has planned a comprehensive marketing campaign to create awareness and demand for the launch of the product which will build upon its existing iconic brand image.
The new OnStar mirror is certified to work on 99 percent of the top 20 selling non-GM vehicles made during the last 10 years — approximately 55 million cars and trucks. Starting this spring, consumers will have the option to experience OnStar services within most non-GM vehicles.
About InstallerNet
InstallerNet is an installation solutions provider for the consumer electronics industry delivering content, technology, services, and logistics to CE retailers, manufacturers and installers. The company specializes in merchandizing and coordinating consumer electronics installation services through the nation’s largest network of independently owned mobile and home electronics installers. It has developed a unique approach to better merchandise services through its branded InstallCard, a unique model that allows retailers to sell professional services like a gift card. With proprietary web and call-center technologies InstallerNet can provide the complete package to meet and exceed customer expectations. Visit the Web site at www.installernet.com.